press_AIL_jewellery

ABSOLUT ICEBAR LONDON UNVEILS PREMIERE OF EXCITING NEW CONCEPT FOR ABSOLUT ICEBARS WORLDWIDE David & Martin, former jewellery designers for Karl Lagerfeld, transform venue into sparkling treasure trove of ice jewels. This Spring brings a new dimension of glamour to the ABSOLUT ICEBAR LONDON, where - for the first time ever - the ice will sparkle not just on the walls and in the drinks but also on our guests themselves. The venue will officially unveil its radical transformation with a star-studded launch party on 30th April. At the heart of Piccadilly, the ABSOLUT ICEBAR LONDON, the UK’s first ever bar of ice, has attracted record numbers of visitors and made headlines around the world. Building upon this success, the bar is delighted to announce it has been chosen to be the flagship venue in the first stage of a global relaunch for ABSOLUT ICEBAR, commencing April 2008. The brand’s new concept ushers in a dramatic new era of ice design that looks set to maintain the tradition of groundbreaking innovation and style for which ABSOLUT ICEBAR has become famous. Central to the new approach is the idea of giving guests an unexpected ice experience to evoke all of their senses, with the first shared focus worldwide being on the glitz and glamour of luxury jewellery. This is a concept that will then be further developed in ABSOLUT ICEBARS in other markets around the world. Matthieu Bourgogne, Manager of ABSOLUT ICEBAR LONDON, says: ‘‘With over two and a half years of success, this new concept for the venue will enrich our guests’ experience and help us to remain one of the most exciting entertainment and drinks environments in London.’’ > Read more and download PDF