press_AI_mojave

PRESS RELEASE 2009-12-07 ABSOLUT ICEBAR PARTNERS WITHVIRGIN GALACTIC ON HISTORIC LAUNCH Building on the tradition of groundbreaking innovation and style for which the brand has become famous, ABSOLUT ICEBAR has built the world’s first ice bar in the Mojave Desert to celebrate the momentous premier of Virgin Galatic’s SpaceShipTwo. The exclusive event, which is hosted by Virgin Founder and Chairman Sir Richard Branson and world renowned aircraft designer Burt Rutan, will take place in Mojave, CA on December 7, 2009.Central to the celebration will be the spectacular ABSOLUT ICEBAR MOJAVE – a temporary installations purpose built to support the launch – where mixologists will serve to perfection a selection of cocktails which have been specifically developed to complement the unique surroundings.Echoing the philosophy of the original ABSOLUT ICEBAR developed for the ICEHOTEL in Jukkasjärvi, Sweden in 1994, ABSOLUT ICEBAR MOJAVE will offer those privileged few guests a unique opportunity to experience part of the icy cool of the Lappish winter in the arid expanse of the Mojave Desert. “We are excited to partner with Virgin Galactic in what is sure to be a genuinely historic event”, says Astrid Lundquist, Head of Communication for ABSOLUT ICEBAR. “Ever since ICEHOTEL and ABSOLUT VODKA created the mono-brand in 1994, ABSOLUT ICEBAR has excelled in a pioneering, unforgettable ice experience.”Following the announcement of ICEHOTEL as a Virgin Galactic Accredited Space Agent (ASA) earlier in the year, ABSOLUT ICEBAR was invited to create a spectacular show piece to support the launch. “The partnership between Virgin Galactic and ABSOLUT ICEBAR is a natural alliance since the astronauts and their guests will be revisiting ICEHOTEL and ABSOLUT ICEBAR once space travels are taking place from northern Sweden. We believe that ABSOLUT ICEBAR MOJAVE is the beginning of many exciting projects between the two brands,” said Lundquist. Virgin Galactic’s remarkable and pioneering project is now in its final stages. The unveiling of SpaceShipTwo marks the next critical step in bringing space tourism to the general public, a privilege that has been limited to astronauts and those with the means to spend $20 million for a flight. With a comparatively lower price of US$200,000, ICEHOTEL is one of the few travel agencies in the world with the ability to attend this groundbreaking event and accept deposits for this once-in-a-lifetime journey.> Download press release