Archive · Press
Press releases, 2008–2010
The press page indexed ten releases. This is that index, in date order rather than the original's scattered layout, with what each one announced.
| Date | Bar | Release |
|---|---|---|
| 15 Apr 2008 | London | Jewellery. David & Martin, former jewellery designers for Karl Lagerfeld, transform the venue. |
| 22 Apr 2008 | Stockholm | Street Art. World's first permanent bar made of ice now twice as big; graffiti artists redesign it. Full release |
| 5 Nov 2008 | Stockholm | Jewellery. The winter design, billed as bringing "a bit of sparkle." |
| Mar 2009 | London | Factory. "Factory fit opens for London's coolest bar." |
| 29 Apr 2009 | Stockholm | 365. A new design and "a new start with the 365 concept." |
| 12 Oct 2009 | London | Aquatic. Absolut Icebar London "makes a splash" with the new theme. |
| 29 Oct 2009 | Stockholm | Factory. Drinks on a conveyor belt; the theme premiered 2 November. Full release, in Swedish |
| 7 Dec 2009 | Mojave | Virgin Galactic. The world's first ice bar in the Mojave Desert, for the SpaceShipTwo premiere. Background |
| 11 Jan 2010 | London | "Who'd have thawt it?" Thousands head to Absolut Icebar London despite subzero temperatures outside. |
| 29 Apr 2010 | Stockholm | Aquatic. A new theme and new ice arrive in Stockholm. |
What is missing
Each entry on the original page linked to a PDF of the full release and to high-resolution photography. Those files were served through a binary handler on this domain and the Internet Archive did not capture them; they are gone. Two releases survive as web pages and are rebuilt here in full — the Stockholm Street Art release and the Swedish text of the Stockholm Factory release.
The page also listed press officers with direct phone numbers and e-mail addresses. Those are not reproduced.
Rebuilt from the Internet Archive's captures of this URL between 2008 and 2011, when absoluticebar.com was the official site of the Absolut Icebar bars. The wording is the archive's own summary of what the page said; quoted material is attributed.
Historical detail on this page describes the bars as they were then. For anything current — hours, prices, whether a bar still exists — go to the operator.