Archive · Press release
London: Aquatic
Press release, 12 October 2009. Absolut Icebar London "makes a splash" with the launch of its new Aquatic theme.
What survives
The body text of the London release was not captured. The press index entry is all that remains of it.
12 October 2009 — London — Aquatic: "Absolut Icebar London makes a splash with the launch of its new Aquatic theme."
What the theme was
Aquatic reached Stockholm the following April and that release survives in full: an underwater station rendered in ice, with light installations imitating light refracted below the surface, a monkfish frozen into the wall, projections of fish and jellyfish across the ice, a periscope over the drinks menu, and bar staff in marine jackets.
The site's standing line for the theme was "plunge into an abyss of cool."
Rebuilt from the Internet Archive's captures of this URL between 2008 and 2011, when absoluticebar.com was the official site of the Absolut Icebar bars. The wording is the archive's own summary of what the page said; quoted material is attributed.
Historical detail on this page describes the bars as they were then. For anything current — hours, prices, whether a bar still exists — go to the operator.