Archive · Press release
London: Factory
Press release, March 2009. "Factory fit opens for London's coolest bar."
What survives
The archive holds the URL and the release's image slots, but not its body text. Only the one-line summary from the press index survives, so this page does not pretend to more.
March 2009 — London — Factory: "Factory fit opens for London's coolest bar…"
What the theme was
London had the Factory theme first; Stockholm followed in November of the same year, and the Stockholm release survives in full. It describes what the theme looked like: a rough industrial room with self-illuminating ice drinks, frosted cogwheels and ice pipework, a conveyor belt carrying vodka drinks in ice glasses, progressive electro over industrial noise, and a live camera feed from the ice store in Jukkasjärvi. The design drew on the factory buildings at Jukkasjärvi and at Åhus in Skåne, where Absolut is distilled.
How much of that was in the London build and how much was added for Stockholm, the archive cannot say.
Rebuilt from the Internet Archive's captures of this URL between 2008 and 2011, when absoluticebar.com was the official site of the Absolut Icebar bars. The wording is the archive's own summary of what the page said; quoted material is attributed.
Historical detail on this page describes the bars as they were then. For anything current — hours, prices, whether a bar still exists — go to the operator.