Archive · Press release

Stockholm: Jewellery

Press release, 5 November 2008. "This winter's new design will provide a bit of sparkle at Vasaplan."

What it announced

Absolut Icebar Stockholm reopened on 3 November 2008 with a winter design called Jewellery: ice diamonds, glacial crystal chandeliers, and lined dress coats for the staff. The release carried its own tagline — "Diamonds are not forever, welcome to a dissolving world" — which is the closest the archive comes to a statement of what the whole business was about.

The detail

• The room was built around ice diamonds, prisms and faceted surfaces.
• Bar staff wore dress coats designed specifically to work at −5 °C.
• The season's drinks menu was put together by Fredrik Lindforss, who had won Bartender of the Year in 2008.
• The Swedish design duo David & Martin developed a silver bracelet for the theme, meant to capture the transitory nature of ice. It was sold at the bar until April 2009.
• The ice design itself was credited to Arne Bergh, Åke Larsson and Sofi Ruotsalainen of Icehotel.

A London version of the same theme had launched that April. The London release · All themes